Why You?

I love writing, but I didn’t build this website.

I love speaking in front of the camera, but I don’t edit my videos.

I love training with weights, but I have a personal trainer to help me.

Everything we do uses tools, expertise and frameworks that were built by others. That begs the question

Should we be doing all things that we are doing? Can some one else do it better than us?

If you’re a writer, does it make sense to edit your own work or should you be taking help from someone who’s twice as good, charges half the price and is faster in the job?

Now replicate that to every action or work you ‘perform’.

What are you doing that only you can do well? Why are you doing the rest?