Fears drives a lot of my decisions (or drive away a lot of decisions). I was always looking for an answer on “How” I can overcome my fears. I was just looking for THE magic bullet. But there’s isn’t one.
At appropriate magnification, if we choose to pay attention and decide to care, each of our fears exist for a different reasons.
We need to get in touch with them. It means looking deeper, introspecting gently and mitigating the specifics. Always ask
What’s the worst that can happen?
Because sometimes not realising the worst case stops us from acting on fears. After all, you might end up realising that the worst case isn’t that bad after all!
I used to think personal branding as a one time activity. Have a blog, a social profile, and do good work, you would have people flocking to you!
And because I had a perception that it was a one time thing, I was perennially in search of THAT one idea, THAT moment of inspiration, and spent countless hours on ‘figuring’ out the right channel to ‘brand’ myself.
Then hit the realisation
Personal branding is never about a hammer hitting plate glass.
How I See Personal Branding Now
Personal branding is always about the power of small assets we accrue over time.
Drop by drop, until they brim out of the status quo, break the chains of inhibitions , and create a flywheel. Sure, the first act of putting things out is exciting. Everyone lines up to cheer you. Tell you how awesome you’re.
And then starts the journey of grit. The people who cheered you have moved on celebrate someone else’s first act.
You gotta keep going despite not getting ‘expected’ virality.
You gotta keep going despite your analytics nosediving every single day.
You gotta keep improving with deliberate practice despite little to no feedback from your audience.
You gotta keep going NOT because you want a personal brand. But because you love doing what you’re doing.
And KA-BOOM one fine day you have THAT one asset that’s gonna pull you through, proving that you were doing the right thing all along.