We love success stories. We want to replicate successful people. Successful practices. Successful frameworks. Everything successful.
Deliberate magnification will reveal how drastically different every success story can be. A classic case of outcome bias.
It arises when a decision is based on past events, without any regard to events that led to success. In fact, outcome bias deemphasises preceding events that led to a fruitful outcome.
Outcome bias plays down the HUGE role luck plays in every result.You know what you need to do the next time you’re in a ‘End state aspiration’.