I used to think personal branding as a one time activity. Have a blog, a social profile, and do good work, you would have people flocking to you!
And because I had a perception that it was a one time thing, I was perennially in search of THAT one idea, THAT moment of inspiration, and spent countless hours on ‘figuring’ out the right channel to ‘brand’ myself.
Then hit the realisation
Personal branding is never about a hammer hitting plate glass.
How I See Personal Branding Now
Personal branding is always about the power of small assets we accrue over time.
Drop by drop, until they brim out of the status quo, break the chains of inhibitions , and create a flywheel. Sure, the first act of putting things out is exciting. Everyone lines up to cheer you. Tell you how awesome you’re.
And then starts the journey of grit. The people who cheered you have moved on celebrate someone else’s first act.
You gotta keep going despite not getting ‘expected’ virality.
You gotta keep going despite your analytics nosediving every single day.
You gotta keep improving with deliberate practice despite little to no feedback from your audience.
You gotta keep going NOT because you want a personal brand. But because you love doing what you’re doing.
And KA-BOOM one fine day you have THAT one asset that’s gonna pull you through, proving that you were doing the right thing all along.
60 minutes. There’s a lot of ways we can view 60 minutes
15*2 + 30*1
10* 2 + 15*1 + 25*1
All of the cases, the quantity of the hour is the same. The quality isn’t.
And this sums up most of our working days. We’re doing multiple things in a single hour. 15 mins of some work. 20 minutes of another. And 10 minutes of small talk and 15 mins call, ensuring nothing effective gets done.
Here’s an experiment
Pick something and work on it for 60 minutes. Without being interrupted, checking your phone, or resisting the urge to speak to a colleague. You'll surprised on how much you get done.
A fractured hour is a mess of minutes. Crammed input equals ineffective output.
I’ve seen 3 types of creators. Doers. Perfectionists. Complainers.
Doers share their work.
Sharing your work is scary. It’s like you’re venturing into an unknown territory, making yourself susceptible to judgement. But that’s the only way a creator can grow their audience. They don’t wait for the right ‘moment’ to get started.
Perfectionists are hoarders
Perfectionists get caught in finding the ‘perfect’ version of their work. They over index on it.
If they had only stopped tinkering along the way, and taken the leap of faith.
Not publishing your work feels safe and comfortable. But it has a huge cost-your ideas never help the intended purpose (even if you’re publishing for your own comfort).
Complainers keep yapping
These are people who always “have” ideas, “want” to publish, but never get around doing it. They want “big” things from Day-1. You will see these people telling you
How they haven’t found the perfect tool to start
Why they feel creating isn’t for them
Why they don’t find time to get things done
How they’re excited about an “idea”
What do you want?
You could be any one of these. And that’s perfectly fine.
If your goal is to “Create”, do yourself a big favour by sharing your work.
If not, move on! Maybe it’s not the right time. Or you aren’t in the right frame of mind. Come back to it.