Praveen Ramesh

I write about things I learn from books, and my observations on being a creator

Are you making a choice from a point of awareness? Or from a point of ignorance/negligence?

Most of my choices have been driven by the latter.

I took engineering because I didn’t know any other “safer” option.

I held on to relationships because I didn’t know they were draining me (or I was being the sucker in a few)

I binged content because I didn’t know what else to do with my time.

I invested in conservative instruments because I didn’t know any better.

How many of your decisions are driven by awareness?

Most consumers wouldn’t even recognise that we are putting out a work that we’re 100% NOT satisfied with.

But you would. That’s the beauty and curse of being a creator. Or creating. Successful creators don’t wait until they’re 100%  satisfied.

Because they know it takes far more courage to put yourself out there, and feel great about it. With deliberate practice, your 96.5% could well become aspirational for a lot of consumers.

How I Saw Personal Branding

I used to think personal branding as a one time activity. Have a blog, a social profile, and do good work, you would have people flocking to you!

And because I had a perception that it was a one time thing, I was perennially in search of THAT one idea, THAT moment of inspiration, and spent countless hours on ‘figuring’ out the right channel to ‘brand’ myself.

Then hit the realisation

Personal branding is never about a hammer hitting plate glass.

How I See Personal Branding Now

Personal branding is always about the power of small assets we accrue over time.

Drop by drop, until they brim out of the status quo, break the chains of inhibitions , and create a flywheel. Sure, the first act of putting things out is exciting. Everyone lines up to cheer you. Tell you how awesome you’re.

And then starts the journey of grit. The people who cheered you have moved on celebrate someone else’s first act.

You gotta keep going despite not getting ‘expected’ virality.

You gotta keep going despite your analytics nosediving every single day.

You gotta keep improving with deliberate practice despite little to no feedback from your audience.

You gotta keep going NOT because you want a personal brand. But because you love doing what you’re doing.

And KA-BOOM one fine day you have THAT one asset that’s gonna pull you through, proving that you were doing the right thing all along.

I loved the book “The Art Of Thinking Clearly”. It speaks about the 99 biases we all have while taking decisions. I spoke at the 6 that resonated with me the most.

Watch it here

We love success stories. We want to replicate successful people. Successful practices. Successful frameworks. Everything successful.

Deliberate magnification will reveal how drastically different every success story can be. A classic case of outcome bias.

It arises when a decision is based on past events, without any regard to events that led to success. In fact, outcome bias deemphasises preceding events that led to a fruitful outcome.

Outcome bias plays down the HUGE role luck plays in every result.You know what you need to do the next time you’re in a ‘End state aspiration’.

I love writing, but I didn’t build this website.

I love speaking in front of the camera, but I don’t edit my videos.

I love training with weights, but I have a personal trainer to help me.

Everything we do uses tools, expertise and frameworks that were built by others. That begs the question

Should we be doing all things that we are doing? Can some one else do it better than us?

If you’re a writer, does it make sense to edit your own work or should you be taking help from someone who’s twice as good, charges half the price and is faster in the job?

Now replicate that to every action or work you ‘perform’.

What are you doing that only you can do well? Why are you doing the rest?

There are three proven ways to have good ideas. At least those that have worked for me

Thinking For Someone Else

It’s so easier to come up with ideas when you’re not the one executing it. It’s much easier to paint a picture to your words and care as a consumer.

Bad Ideas

Lots of them. The harder we work for bad ideas, the better. And eventually a great idea might just slip through.

Cross Pollinating

Connect dots from completely different fields/streams. Relatively easier to contextualise what has worked somewhere else!

60 minutes. There’s a lot of ways we can view 60 minutes



15*2 + 30*1


10* 2 + 15*1 + 25*1

All of the cases, the quantity of the hour is the same. The quality isn’t.

And this sums up most of our working days. We’re doing multiple things in a single hour. 15 mins of some work. 20 minutes of another. And 10 minutes of small talk and 15 mins call, ensuring nothing effective gets done.

Here’s an experiment

Pick something and work on it for 60 minutes. Without being interrupted, checking your phone, or resisting the urge to speak to a colleague. You'll surprised on how much you get done.

A fractured hour is a mess of minutes. Crammed input equals ineffective output.

I’ve seen 3 types of creators. Doers. Perfectionists. Complainers.

Doers share their work.

Sharing your work is scary. It’s like you’re venturing into an unknown territory, making yourself susceptible to judgement. But that’s the only way a creator can grow their audience. They don’t wait for the right ‘moment’ to get started.

Perfectionists are hoarders

Perfectionists get caught in finding the ‘perfect’ version of their work. They over index on it.

If they had only stopped tinkering along the way, and taken the leap of faith.

Not publishing your work feels safe and comfortable. But it has a huge cost-your ideas never help the intended purpose (even if you’re publishing for your own comfort).

Complainers keep yapping

These are people who always “have” ideas, “want” to publish, but never get around doing it. They want “big” things from Day-1. You will see these people telling you

  • How they haven’t found the perfect tool to start
  • Why they feel creating isn’t for them
  • Why they don’t find time to get things done
  • How they’re excited about an “idea”

What do you want?

You could be any one of these. And that’s perfectly fine.

If your goal is to “Create”, do yourself a big favour by sharing your work.

If not, move on! Maybe it’s not the right time. Or you aren’t in the right frame of mind. Come back to it.

This video contains a 1-line review of every book I’ve read till June 2022.

The stand out for me? How much I’ve progressed in my reading and video creation journey.

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